Unit 20

UNIT 20 - Advertising media.

LO1: Know how existing advertising companies embed advertisements across a range of media products.

LO1: 1 - Investigate the aims and target audience of advertising campaigns.
LO1: 2 -USPs (unique selling points)
LO1: 3 -Approaches to advertising campaigns.
LO1: 4 -Representations in cross media advertising campaigns.
LO1: 5 -Scheduling an advertising campaign.
LO1: 6 - Choices of media.
LO1: 7 - Call to action and legal ethic issues.
LO1: 8 - Regulatory bodies.

LO2: Be able to plan a cross media advertising campaign to a client.

LO2: 9 - Evaluation of brief.
LO2: 10 - Generating ideas.
LO2: 11 - Creating a campaign plan. 
LO2: 12 - Legal and ethical issues and regulatory bodies.
LO2: 13 - ASA regulations pre- productions materials - audio visual.
LO2: 14 - ASA regulations pre-productions materials - print.

LO3: Be able to produce the planned media components.

LO3: 15 - Create campaign media components (audio visual)

LO3: 16 - Create campaign media components (print)

LO3: 17 - Following post productions processes (audio visual)

LO3: 18 - Following post productions processes (print)

LO3: 19 - Evaluation technical and aesthetic properties.