UNIT 20 - Advertising media.
LO1: Know how existing advertising companies embed advertisements across a range of media products.
LO1: 1 - Investigate the aims and target audience of advertising campaigns.
LO1: 2 -USPs (unique selling points)
LO1: 3 -Approaches to advertising campaigns.
LO1: 4 -Representations in cross media advertising campaigns.
LO1: 5 -Scheduling an advertising campaign.
LO1: 6 - Choices of media.
LO1: 7 - Call to action and legal ethic issues.
LO1: 8 - Regulatory bodies.
LO1: 2 -USPs (unique selling points)
LO1: 3 -Approaches to advertising campaigns.
LO1: 4 -Representations in cross media advertising campaigns.
LO1: 5 -Scheduling an advertising campaign.
LO1: 6 - Choices of media.
LO1: 7 - Call to action and legal ethic issues.
LO1: 8 - Regulatory bodies.
LO2: Be able to plan a cross media advertising campaign to a client.
LO2: 9 - Evaluation of brief.
LO2: 10 - Generating ideas.
LO2: 11 - Creating a campaign plan.
LO2: 12 - Legal and ethical issues and regulatory bodies.
LO2: 13 - ASA regulations pre- productions materials - audio visual.
LO2: 14 - ASA regulations pre-productions materials - print.
LO2: 10 - Generating ideas.
LO2: 11 - Creating a campaign plan.
LO2: 12 - Legal and ethical issues and regulatory bodies.
LO2: 13 - ASA regulations pre- productions materials - audio visual.
LO2: 14 - ASA regulations pre-productions materials - print.
LO3: Be able to produce the planned media components.
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